With the increasing number of working women across the world, the sales of baby diapers are surging. As per the World Bank, the percentage of working women in 60 countries increased by over 6% from 1990 to 2013. This is because these diapers offer convenience to working women and help them care for their children while they are outside their homes. Moreover, these diapers provide convenience to women who return to their jobs quickly after giving birth.
Besides the aforementioned factor, the surging disposable income of people is also fueling the sales of baby diapers across the world. Furthermore, owing to the increasing environmental concerns over the disposal of diapers, many baby diaper producing companies such as Procter & Gamble, Kimberly-Clark Corporation, Nobel Hygiene Pvt. Ltd., Kao Corporation, SVENSKA CELLULOSA AKTIEBOLAGET SCA, Bummis Inc., and Fujian Heng Group Co. Ltd. are focusing on development hybrid diapers. These diapers consist of reusable inserts, which are called g-pants, that are easily disposable and can easily absorb the baby’s waste output.
Additionally, unlike the conventionally used diapers which are not easy to dispose of, these diapers are eco-friendly and biodegradable. Moreover, these diapers are perfume and chlorine-free and the materials used for making them are soft, breathable, and comfortable. Due to these reasons, hybrid diapers are very safe for the sensitive skin of babies and thus, they are being increasingly preferred by mothers. Thus, it is safe to say that the development of hybrid diapers is propelling the expansion of the baby diaper market.
Geographically, the sales of baby diapers are predicted to rise tremendously in the Asia-Pacific (APAC) region in the coming years. This will be because of the growing disposable income of people, increasing birth rate, soaring research and development (R&D) investments being made by several diaper producing companies, and rising public awareness about the various benefits of baby diapers in the region.
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